"Emotions Leak is one of the most moving videos I have seen. Matter of fact, it was so poignant that I couldn't even get through it all. I can't seem to forget the unspeakable look captured in his eyes" - Lost At E Minor.com / Australia.
"Through the metaphor of the candle, the video evokes the painful feeling of suffering. Suffering that we do not talk, which we can not speak, which takes possession of our minds" - Beware.com / France.
"There are moments in life when emotions seem to just “pour out of you” and this video aims to convey that in a more literal and visual way" - Trend Hunter.com / Canada.
"The idea is to provoke the viewer weirdness from the texture and temperature of the paraffin, inducing touch with their own emotions through a synesthetic experience" - Zupi.com.br / Brazil.
This is a graffiti a friend of mine and I did while living in London in 2008. It’s located in Camden Town, one of the most alternative areas in the UK. Known for being the neighborhood where Amy Winehouse lived and started her career, we thought it could be a good place to pay her tribute. Luckily, the tribute was very appreciated and Amy Winehouse herself posed for a few pictures in front of the mural. Nowadays it became some sort of sightseeing in the area, with tourists lining up to take pictures in front of it.
At the end of 2015, a friend of mine - Joao Unzer - and I were invited by Rotary Club to go along with a group of doctors to document the Ribeirinho’s life.
The Ribeirinhos - or River Dwellers - are people who live on the riverbank in the Amazon rainforest. Their population is estimated at 37 thousand people.
The Ribeirinhos suffer from lack of healthcare, sanitation and education. Most of them can only see a doctor once a year, which is when this project happened.
It took us 28 hours by boat to arrive at the Iracema island, where hundreds of Ribeirinhos were provided with medical care and immunizations.
The trip was a huge learning experience; 7 days immersed inside a hidden society with entirely different standards, values and beliefs. Definitely a memorable life lesson.
The goal of this photo series was to help bring awareness to the medical project and help raise money to expand visits to a twice-a-year expeditions.
Natal na Rua (Christmas On The Streets)
We brought the trees. São Paulo the gifts. Christmas is one of the most expected moments of the year by a lot of people. But not by everyone, as homeless people can’t celebrate it.
That’s why Gabriel and I created the project ‘Natal na Rua’ (Christmas on the Streets). A project that gave hundreds of people an extra reason to help.
The idea was simple: build Christmas trees around the city, for any Sao Paulo resident to place gifts under it.
It all started with a crowd funding campaign, in which everyone who helped got an exclusive Christmas card signed by those less fortunate.
In less than a month, it got picked up by dozens of news outlets and it got featured in three of the biggest TV networks in Brazil.
With so much news coverage, each one of those people living with no home got way more gifts and help they ever thought they would. Making true the real Christmas spirit.
Personal Projects Class
For as long as I can remember I was always very interested in DIY projects. If it was a project for a cause I believed, even better.
So, thinking about that, and how much these projects have helped me develop my style and improve my creative skills, Joao Unzer and I approached Miami Ad School with the idea to create a class to teach students how to come up with personal projects insights, how to execute them in a really short time and how to generate as much PR as possible for them.
These projects on the left are a small selection from more than 20 projects created by our students on the past year.
Instagram’s censorship policy allows male nipples to be shown, while women’s get banned. This reinforces the idea that women's bodies are sexual objects, and men’s aren’t. But what if both nipples were up close, could you tell the difference? Instagram’s algorithm couldn’t. Selected Press: Buzzfeed; New York Times; The Guardian; Huffington Post; Daily Mail; People; Vogue. Recognition: 1x WEBBY People’s Voice 2017; 1x Gold Creativity International 2017; 1x Shortlist ANDY 2017; 1x Gold Summit Award 2017. Students: Marco Russo; Evelyne Wyss; Morgan-Lee Wagner.
Inspired by President Trump’s January executive order, that barred immigrants from eight Muslim-majority nations, we decided to add our voice to the refugee crisis discussion. While most countries have strong disapproval for refugees, we have to remember that they have always made an impactful contribution to society, and that some products we consume in our daily lives, were actually created by them. Selected Press: Huffington Post; Pix11; NBC; It's Nice That; Yahoo; Sinovision; UpWorthy. Students: Kien Quan, Jillian Young
Trying to make a point about the repetitive and impersonal nature of flirting online, Zsofia Suha spent the winter of 2017, in New York, interacting with over 150 men on an online dating site. She wasn't the one coming up with the answers though, but a chatbot. Many of the men she came across were just passing time, some were lonely, and a lot them blindly, stupidly horny. But hardly any them worked out that they were in fact, hitting on a robot. Student: Szófia Suha.