Fairy tales were created in a time where people didn’t really care about diversity. Because of that, a few generations had to grow up hearing stories about blonde white princes that were saved by tall white and beautiful man. Well, thankfully times are changing and people are starting to realize this is a complete nonsense.
Mc Soffia, 13 years old, is an upcomingBrazilian rapper and feminist activist, that uses her lyrics to talk about issues such as racism and gender equality. This music video I was lucky enough to direct, talks about a Rapunzel with dreadlocks, an African princess.
My Rapunzel Has Dreadlocks
In the fairy tale Rapunzel throws her braided hair. In my story, she’s got dreadlocks and is African.
Now I’m gonna tell you my story, and, like in every other story, I’ll start with “Once upon a time”.
Once upon a time there was a Rastafarian princess that was born in the Sheba kingdom.
Who said there has to be a bad which? United girls can change everything.
There will be no girl enemy. It’s not gonna happen.
In my tale Rapunzel has dreadlocks, she is black and Rastafarian.
She doesn’t need a prince to save her. She is empowered and can conquer the world.
There was power and strength in her dreadlocks. Her African beauty was unspeakable.
This tale I created, ‘cause I’ve never seen a princess like that. They’ve showed me one, but that wasn’t for me.
‘Ethiopian Princess’, this name I’ve baptized. Country that has won fights, and all I’ve studied.
I’m very happy to see this story happen. Create a princess that looks like you.
MC Soffia & Karol Conka @ the Rio Olympic Opening Ceremony
"Emotions Leak is one of the most moving videos I have seen. Matter of fact, it was so poignant that I couldn't even get through it all. I can't seem to forget the unspeakable look captured in his eyes" - Lost At E Minor.com / Australia.
"Through the metaphor of the candle, the video evokes the painful feeling of suffering. Suffering that we do not talk, which we can not speak, which takes possession of our minds" - Beware.com / France.
"There are moments in life when emotions seem to just “pour out of you” and this video aims to convey that in a more literal and visual way" - Trend Hunter.com / Canada.
"The idea is to provoke the viewer weirdness from the texture and temperature of the paraffin, inducing touch with their own emotions through a synesthetic experience" - Zupi.com.br / Brazil.
This is a graffiti a friend of mine and I did while living in London in 2008. It’s located in Camden Town, one of the most alternative areas in the UK. Known for being the neighborhood where Amy Winehouse lived and started her career, we thought it could be a good place to pay her tribute. Luckily, the tribute was very appreciated and Amy Winehouse herself posed for a few pictures in front of the mural. Nowadays it became some sort of sightseeing in the area, with tourists lining up to take pictures in front of it.
FIGUEROAS - LOMBA DA MASSA (Official Music Video - 1080p)
Personal Projects Class
For as long as I can remember I was always very interested in DIY projects. If it was a project for a cause I believed, even better.
So, thinking about that, and how much these projects have helped me develop my style and improve my creative skills, Joao Unzer and I approached Miami Ad School with the idea to create a class to teach students how to come up with personal projects insights, how to execute them in a really short time and how to generate as much PR as possible for them.
These projects on the left are a small selection from more than 20 projects created by our students on the past year.
Instagram’s censorship policy allows male nipples to be shown, while women’s get banned. This reinforces the idea that women's bodies are sexual objects, and men’s aren’t. But what if both nipples were up close, could you tell the difference? Instagram’s algorithm couldn’t. Selected Press: Buzzfeed; New York Times; The Guardian; Huffington Post; Daily Mail; People; Vogue. Recognition: 1x WEBBY People’s Voice 2017; 1x Gold Creativity International 2017; 1x Shortlist ANDY 2017; 1x Gold Summit Award 2017. Students: Marco Russo; Evelyne Wyss; Morgan-Lee Wagner.
Inspired by President Trump’s January executive order, that barred immigrants from eight Muslim-majority nations, we decided to add our voice to the refugee crisis discussion. While most countries have strong disapproval for refugees, we have to remember that they have always made an impactful contribution to society, and that some products we consume in our daily lives, were actually created by them. Selected Press: Huffington Post; Pix11; NBC; It's Nice That; Yahoo; Sinovision; UpWorthy. Students: Kien Quan, Jillian Young
Trying to make a point about the repetitive and impersonal nature of flirting online, Zsofia Suha spent the winter of 2017, in New York, interacting with over 150 men on an online dating site. She wasn't the one coming up with the answers though, but a chatbot. Many of the men she came across were just passing time, some were lonely, and a lot them blindly, stupidly horny. But hardly any them worked out that they were in fact, hitting on a robot. Student: Szófia Suha.