As conceptual writer and creative director, with 15+ years of experience, I like to bring to life ideas that support minorities, celebrate the arts, and help protect the environment. I also volunteer for NGOs and B Corps that work for socially relevant causes.
Working at the intersection of purpose and culture, and tapping into the zeitgeist, I create and lead projects that are based on meaningful insights, challenge the status-quo, make headlines, and win awards.
Born and raised in São Paulo, I’m proud to be Latino. One who’s lived in London, Lisbon, Hamburg, Los Angeles, and Brooklyn, NY.
If you have a project in mind, and believe I could be a good fit for it, get in touch and let’s work together!
On the left, a photo from the time I traveled through the Amazon Forest aboard a hospital boat.
Awards & Recognitions
> Ranked as #1 creative in the United States by Campaign Brief in 2013
> Ranked #4 Best Young Talent of the World by Young Guns in 2014
Cannes
1x Silver | Design | Art Series
1x Silver | Press | Thoughts
1x Bronze | Design | Art Series
1x Bronze | Press | A.A.
1x Bronze | Press Craft | A.A.
1x Bronze | Design | Reincarnation Bike Rack
2x Shortlist | Outdoor | Art Series & A.A
1x Shortlist | Content | Art Series
2x Shortlist | Direct | Art Series
2x Shortlist | Press | A.A.
2x Shortlist | Design | A.A.
1x Shortlist | Poster Craft | A.A.
London International
1x Gold | Billboard Craft | Art Series
1x Gold | Print Illustration | Thoughts
1x Gold | Design Brochure | A.A.
1x Silver | Design | Art Series
1x Silver | Poster Craft | Art Series
1x Silver | Print Entertainment | Thoughts
1x Bronze | Print Entertainment | Thoughts
1x Bronze | Poster Illustration | A.A.
1x Shortlist | The NEW | Art Series
2x Shortlist | Print Entertainment | Thoughts
One Show
1 Silver | Entertainment | Art Series
1 Bronze | B. Entertainment | New Beginnings
1 Finalist | Experiential | Art Series
1 Finalist | Collateral Design | Art Series
1 Finalist | Spacial Design | Art Series
1 Finalist | Print Craft Writing | Thoughts
1 Finalist | Adv. Newspaper | Thoughts
Young Guns
1x Silver | Creative | New Beginnings
1x Silver | Design | Art Series
1x Silver | PR | Art Series
2x Bronze | Creative | Art Series
2x Bronze | Digital | New Beginnings
1x Bronze | Design | Art Series
2x Finalist | Creative | Art Series
Effie Awards
1x Winner | Small Budget Services | Art Series
1x Winner | Culture & The Arts | Art Series
1x Finalist | Brand Experience | Art Series
AICP Next Awards
Winner | Experiential | Art Series
Jay Chiat
1x Silver | Strategic Excellence | Art Series
AdWeek Watch Awards
1x Gold | Production | New Beginnings
The Drums Awards
1x Winner | Travel & Tourism | Faces Of Travel
> Young Lion Brazil in 2015 | Press Category
> The Webby Awards | People’s Voice Winner 2017
> Fast Company World Changing Ideas 2018
NY Festivals
1x Gold | Design | Art Series
2x Silver | Design | Art Series
1x Silver | B. Entertainment | Art Series
1x Bronze | B. Entertainment | Art Series
1x Bronze | Direct & Colateral | Art Series
1x Finalist | Avant-Garde | Art Series
1x Finalist | Event Promotion | Art Series
1x Finalist | Mkt Effectiveness | Art Series
1x Finalist | Integrated | Art Series
3x Finalist | Outdoor | Thoughts
1x Finalist | Digital Video | New Beginnings
1x Finalist | Print | Thoughts
Clio
1x Gold | Branded Content DEI | Faces Of Travel
1x Silver | CSR Strategic Program | Faces Of Travel
2x Silver | Design | Art Series
1x Silver | Print Technique | Thoughts
1x Silver | Print | Thoughts
1x Silver | OOH | A.A.
2x Bronze | Print Technique | Thoughts
1x Shortlist | Design Brochure | A.A.
1x Shortlist | Print | A.A
El Ojo de Iberoamerica
1x Silver | Editorial | A.A
1x Silver | Press Illustration | A.A.
1x Bronze | Film Techniques Editing | All The Way
1x Shortlist | Film Direction | All The Way
1x Shortlist | Film Art Direction | All The Way
1x Shortlist | Film Photography | All The Way
1x Shortlist | Film Sound Design | All The Way
Wave Festival
1x Gold | Press | A.A.
1x Gold | Outdoor | A.A.
1x Silver | Outdoor | A.A.
1x Bronze | Film Craft Photography | All The Way
1x Bronze | Design | A.A
1x Bronze | Design Typography | It Was a Barrel
1x Shortlist | Outdoor | A.A.
CCSP
1x Gold | Design | A.A.
1x Silver | Design | A.A.
2x In Book | Outdoor | A.A.
1x In Book | Branded Content | It Was a Barrel
1x In Book | Promo & Activation | Barrel Poster
ADC
1x Bronze | Art&Craft | Illustration | Art Series
1x Bronze | Advertising | Art Series
Andy Awards
6x Winners | Outdoor | Thoughts
Project Isaac
1x Silver | Art Series
Press & Publications
Art Series | NYC Ballet
New York Times; Huffington Post; Vice; Forbes; CBS; Vanity Fair; W Magazine; Washington Post; Design Boom; Wall Street Journal; Colossal; Street Art News; Smithsonian Magazine; Complex; Hypebeast; Playbill; Artsy; Lürzer’s Archive.
New Beginnings | NYC Ballet
Huffington Post; Buzzfeed; Fubiz; Daily News; AD Week; Forbes; NY One; BOOOOOOOM; The Village Voice; Dance Spirit; Another Something; Ballet Beautiful; Laughing Squid; My Modern Met; Campaign Brief; The Listener’s Club;
See Yourself in Others | Tribeca Film Festival
New York Times; New York Magazine; CBS; People; Lürzer’s Archive; The Washington Times; Refinery 29; US News; Curbed NY; The Drum; IMDB; Creativity; Best Ads; Los Angeles Times; Seattle Times; Sky; Zupi; Vogue; Vanity Fair; The Gazette; QZ.
Natal na Rua (Christmas on the Streets)
Rede Globo; Hypeness; Razões Para Acreditar; Catraca Livre; Correio Brasiliense; Gazeta; Band; Atlântida; The Greenest Post; Green Me; Insights; SP City; Comunica Que Muda; Cafés Imaginários; CCSP;
Miami Ad School New York | Social Projects Teacher
2015-2019
Buzzfeed; The Guardian; Teen Vogue; Huffington Post; i-D; Reddit First Page; Daily Mail; Wired; Metro; Cosmopolitan; QG; Lad Bible; Mashable; The Verge; Allure; Campaign US; The Next Web; Refinery 29; Pop Sugar; Paper; The Telegraph; Vice; Daily Dot; Attn; CNN; Unicef; Huffington Post; Pix 11; NBC; Ad Age; Up Worthy; Agency Spy; Yahoo News; Global Citizen; Bored Panda; Le Point; El Español; Der Tagesspiegel; Carta di Roma; It’s Nice That; World Economic Forum; People;
Vote With Your Tote | Plastic Bag Laws Org
Up Worthy; The Drum; Biz Community; Fast Company; Meio e Mensagem; Stockholm Environment Institute; Waste Dive; Northeast Recycling Council; Canvas 8;
Miscellaneous
New York Times; Creativity; Best Ads; Communication Arts Illustration Annual, Typography Annual, & Design Annual; AdAge; Lürzer’s Archive; Ad Age; Zupi; Beware Mag; Trend Hunter; Meio & Mensagem; Mobilize; Mashable; Hypebeast; Hypebae; The Drum; Ad Forum; Funny One; CCSP; Update Or Die; Correio Brasiliense; Time Out.
Background & Experience
USA & EUROPE FREELANCER | SEP 2024 - PRESENT
Creative Director & Copywriter. Agencies & Brands: BBDO Los Angeles (AT&T); Droga5 New York (Facebook Pitch *WON*; Xbox); Kin Los Angeles (Ancestry); Airbnb.
WIEDEN+KENNEDY SAO PAULO | FEB 2023 - SEP 2024
Group Creative Director. Clients: Betano; Uber; Delta Airlines; Google Search; Sea Shepherd.
USA BASED FREELANCER | JAN 2021 - JAN 2023
Creative Director & Copywriter. Agencies & Brands: Wieden+Kennedy Portland (Facebook); Wieden+Kennedy New York (Google & Budweiser); Kin Los Angeles (Nature Conservancy; REI; Delta Airlines); Mullen Lowe Los Angeles (Patrón Tequila); BBDO New York (WhatsApp); Mother Los Angeles (Vans Pitch).
APPLE | AUG 2019 - JAN 2021
Creative Director. Brands: AppStore; Music; Arcade.
DDB NEW YORK | JUL 2016 - JUL 2019
Creative Director. Clients: Tribeca Film Festival; Capital One; Lipton; Cotton; WCFF.
MIAMI AD SCHOOL NY & SAO PAULO | APR 2016 - MAR 2019
Personal Projects Instructor
J.WALTER THOMPSON SAO PAULO | FEB 2015 - MAY 2016
Senior Copywriter. Clients: Alcoholics Anonymous; Shell; Coca-Cola; Instituto Ayrton Senna.
BBH NEW YORK | JAN 2014 - JAN 2015
Senior Copywriter. Clients: Playstation; Newell Rubbermaid; UNICEF.
DDB NEW YORK | OCT 2011 - JAN 2014
Copywriter. Clients: New York City Ballet; New York Lottery; Tropicana.
WIEDEN+KENNEDY SAO PAULO | JUL 2011 - SEP 2011
Creative Intern. Clients: Nike; Coca-Cola; Pernod Ricard.
JUNG VON MATT HAMBURG | APR 2011 - JUN 2011
Creative Intern. Clients: Mercedes; Zalando; Mini; Der Spiegel.
MIAMI AD SCHOOL HAMBURG | APR 2010 - MAR 2012
Copywriting & Art Direction Graduation
YOUNG & RUBICAM LISBON | APR 2009 - NOV 2009
Creative Intern. Clients: Compal; Alfa Romeo.
ARTERIA COMUNICAÇÃO | JAN 2008 - AUG 2008
Jr. Copywriter. Clients: Pfizer; Libbs; Aché; Eurofarma; JBS; Bayer.
J3P PROPAGANDA | MAY 2007 - DEC 2007
Jr. Copywriter. Clients: Drogaria Onofre; D&D Shopping; Artefacto; Lopes; ABIT; Eurofarma; Bodytech.
SAO PAULO METODISTA UNIVERSITY | AUG 2002 - JUN 2006
Marketing & Advertising Bachelor
Friends & Collaborators
Aaron Duffy; Aaron Fried; Alec Helm; Akinola Davies; Akos Papp; Andre Sandoval; Andrey Gordeev; Amelie Satzger; Aramis Israel; Arianna Tomasettig; Arvo Pärt; Brian Gartside; Bruno Borges; Carlos Wigle; Cassandra Anderson; Chika; Christopher Wheeldon; Combo Photo; Craig Ward; Cristelle de Castro; Cristina Reina; Cruz; Daniel Paredes; Daniel Soares; Daniel Wolfe; David Mikalek; David Shane; Diego Limberti; DRIFT; Dustin Yellin; Edgar; Eddy Guimaraes; Elliott Power; Eva LeWitt; Fabio Simoes; FAILE; Felipe Ribeiro; Gabriel Morais; GERONIMO; Guillermo Vega; Guto Monteiro; Hector Muelas; IllimiteWorld; Leticia Tercini; James Tucker; Jason Scott; Jared Clayton; Jessica Ghersi;
Joao Unzer; John Downing; JR; Juan Carlos Pagan; Juçara Marçal; Justyna Obasi; Katelin Arizmendi; Khruangbin; Kien Quan; Lake Buckley; Lauren Redniss; Lucas Moesch; Mah Ferraz; Marc Duran Rojas; Mario Azzi; Marcel Dzama; Mariana Borga; Matt Knapp; Mazé Cintra; Mesa&Cadeira; Michael Kushner; Nick Finney; Nick Kova; Nicolas Randall; Old Skull Studio; Papel&Caneta; Paulo Junger; Prince Gyasi; Pupillo; Rami Niemi; Ray-Oranges; Rodney Lucas; Sampa The Great; Santtu Mustonen; Seoju; Shantell Martin; Skinny; Thom Bregantin; Toby Coulson; Tony Bartolluci; Vanessa Rivera; Viola Davis; Watatakalu.